Have you seen the Ameritrade ad where the dad talks to the daughter about a "designer" jean company? She wants jeans ... he needs a place to invest.
Tom Peters takes a swat and suggests that this is "badvertising" and he even acts like this ad might be misleading. Then take the time to look at the comments.
I disagree, I think the ad works, I think it makes me want to invest like that guy.
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