So I"m reading this blog about hyper-local blogging and community creation and what strikes me? That a comment can be left for any ad, post, classified. So let's say a local business runs a "help wanted" ad ... and they are really looking for someone to pay $100 to join a pyramid ... then this gets added to the blog comment section.

Now that's accountability. This business would quickly find that no one would call for an interview and then they couldnt dupe people into paying them to start pyramid companies.